Create and Launch Webinar Funnels

Captivation Hub's webinar funnels allow you to create and manage both On-Demand and Live Webinars. The goal is to simplify the process of setting up engaging webinars that drive lead generation, boost engagement, and enhance conversions — all from within a single, integrated platform.

Key Features & Benefits

• On-Demand Webinars → Pre-recorded content that can be accessed anytime, perfect for evergreen lead generation.
• Live Webinars → Host real-time sessions with scheduled dates/times and live interaction.
• Template Selection → Pre-built registration, confirmation, and broadcast pages to launch faster.
• Automated Workflows & Reminders → Pre-configured automation recipes for email and SMS reminders and follow-ups.

Getting Started

1. Navigate to Sites in the left sidebar.
2. Click Webinars.
3. Select New Webinar Funnel.
4. Choose your webinar type:
   • On Demand Webinar → Pre-recorded, watch anytime
   • Live Webinar → Scheduled event with a set date/time

Live Webinars

Live webinars are real-time presentations where attendees join at a specific date and time.

Step 1: Webinar Details

• Webinar Name (Required)
• Timezone (Required) — Default: America/New_York (changeable)
• Date (Required) — Pick a future date
• Time (Required)

Step 2: Select Form

Attendees register via forms created in Sites > Forms.

• Dropdown displays all available forms
• Create custom forms with fields like name, email, phone, etc.
• Forms sync with your CRM for tracking and automations

Step 3: Live Webinar Link

Enter your streaming link (e.g., Zoom or YouTube Live).

Step 4: Templates

Choose from pre-designed funnel templates such as Blank Live, E-Commerce Marketing Live, Financial Planning Live, or DIY Home Remodel Live.

On Demand Webinars

On-Demand webinars are pre-recorded sessions that attendees can access anytime after registering.

Step 1: Webinar Details

• Webinar Name (Required)
• No timezone, date, or time needed.

Step 2: Select Form

• Choose a form from Sites > Forms
• Customizable fields to capture the data you need

Step 3: Select Video

• Upload or select a pre-recorded video (supported formats: MP4, MOV, AVI, etc.)
• Upload from your computer or select from the media library

Step 4: Templates

Same template library as Live Webinars, optimized for on-demand viewing.

Automations & Reminders

One of the most powerful features of webinar funnels is automation.

• Pre-Built Workflow Recipe → Each webinar funnel comes with an automation recipe for reminders and follow-ups.
• Triggers → Registrations automatically start the workflow.
• Reminders → Email/SMS reminders scheduled for Live Webinars (e.g., 24 hours before, 1 hour before, 10 minutes before).
• Follow-Ups → Post-webinar workflows send thank-you emails, replay links, and nurture campaigns.
• Customization → Edit workflows via the three-dot menu to adjust timing, personalize messages, or add extra steps.

Pro Tip: Align reminder timings with your audience's habits (e.g., B2B audiences respond better to morning reminders, while B2C may need evening prompts).

Best Practices

Live Webinars

• Test setup before the event
• Schedule with audience timezones in mind
• Promote early and often
• Have a backup plan for technical issues
• Encourage interaction (chat, polls, Q&A)

On Demand Webinars

• Use high-quality recordings
• Keep videos concise (30–60 minutes)
• Structure content for self-paced learning
• Keep your media library organized
• Refresh content periodically

Troubleshooting

Live Webinars

• Link not working → Verify format and test before the event
• Timezone confusion → Clearly display the timezone on registration and confirmation pages

On Demand Webinars

• Upload fails → Check format, file size, and internet connection
• Poor video quality → Upload high-resolution versions

General

• Form not capturing leads → Test form integration with CRM
• Template not loading → Refresh or check connection

Conclusion

Captivation Hub webinars let you deliver content live or on-demand, giving you flexibility to match your audience and strategy. With built-in templates and automation workflows, you can launch webinars quickly while ensuring attendees receive timely reminders, seamless confirmations, and personalized follow-ups.

Need help? Contact our support team at support@captivationhub.com