Setting Up an E-Commerce Online Store in Captivation Hub

An online store in Captivation Hub is a virtual storefront that lets you sell products or services directly to customers. Customers can browse, select, and purchase from any device — and you manage everything from inside your Captivation Hub account.

Why Set Up an Online Store?

• Global Reach: Sell to customers anywhere, without geographic limitations.
• Always Open: Customers can shop at any time, increasing accessibility and convenience.
• Reduced Overhead: No physical storefront needed — sell and fulfill digitally.
• Automated Transactions: Payment processing and order management happen automatically.

Step 1 — Create and Configure Your Products

Before setting up your store, you need to create the products you want to sell. Navigate to Payments > Products to create and configure your product catalog.

For each product, you can:

• Set the product name and description (rich text formatting supported — bold, italics, lists, tables)
• Attach multiple images and videos
• Set pricing and configure variants (such as size or color) with their own prices
• Use the toggle at the top of the product to mark it as available in the online store

Note: Only one-time products appear in the online store by default. Recurring products can still be sold through funnels and order forms.

How to Delete a Store

Deleting a store removes only the pages that belong to that store. Your main website pages — such as Home or About — are not affected.

When you delete a store, Captivation Hub removes the store-related pages:

• Products List
• Product Details
• Cart
• Checkout
• Thank You

To delete a store:

1. Go to Sites > Stores.
2. Open the three-dot menu for the store, or open Store Settings.
3. Select Delete Store.
4. Type DELETE in the confirmation modal.
5. Click Delete.

Important: Only store-related pages are deleted. Website pages remain unchanged. To remove the full website, use the Delete Website option from the website settings instead.

Step 2 — Activate and Edit Your Store on Your Funnel or Website

After your products are configured, you set up the storefront within your funnel or website. The store includes five automatically generated pages that your customers will move through:

• Products List Page: Showcases all your products to customers.
• Product Details Page: Displays rich text product descriptions with images and videos.
• Cart Page: Lets customers review items, add or remove products before checkout.
• Checkout Page: Customers enter shipping info and email, apply coupon codes, and pay via card, Apple Pay, or Google Pay.
• Thank You Page: Displays an order confirmation automatically after a successful payment.

You can customize the layout and design of each page using the funnel builder, and add other elements around the store elements to create a branded experience that matches your business.

Tracking Orders and Payments

You can track all orders and payments from your online store by navigating to Payments > Orders and Payments > Transactions. Refunds can also be processed from the same area.

Step 3 — Fulfill Orders and Share Shipment Details

Once an order comes in, it starts in an unfulfilled state. You can mark it as fulfilled and send tracking details directly to your customer.

To fulfill an order:

1. Open the order from Payments > Orders.
2. Click Fulfill on the items inside the order.
3. Attach a tracking number, shipping provider, and tracking URL.
4. Save — a fulfillment entry is automatically added to the order with the fulfillment date, tracking details, and number of items fulfilled. The customer receives their shipment information automatically.

Additional Notes for Your Online Store

• Only one-time products are included in the online store. Recurring products can still be sold through funnels and order forms.
• You can configure different pricing for different variants of a product. Each variant inherits the product's base price by default.
• Product images display regardless of which variant is selected — per-variant images are not currently supported.

Frequently Asked Questions

Q: Can I sell subscription or recurring products in the online store?
No, only one-time products are listed in the online store by default. Recurring products can be sold using funnels and order forms.

Q: Can I set different prices for different product variants?
Yes. You can customize the price for each variant you configure. Each variant starts with the product's base price and can be adjusted.

Q: Can I set a default image for each product variant?
This is not currently possible. Product images display the same regardless of which variant the customer selects.

Q: How do I mark orders as fulfilled and share shipment details?
Open the order in Payments > Orders, click Fulfill, and attach a tracking number and URL. The customer is notified automatically with their shipment details.

Q: How do I delete a store I created for testing?
Go to Sites > Stores, open the three-dot menu, select Delete Store, and confirm by typing DELETE. Only the store pages are deleted — your other website pages are not affected.