How to Add Pinterest Pins Using Social Planner

Pinterest pins can be created and published directly from Social Planner in Captivation Hub, so you do not need to switch between platforms to build your post. After connecting a Pinterest business account, you can upload an image or video, add the pin title and description, include a destination link, and select which board to publish to.

You can also create multiple Pinterest pins at once by selecting up to 25 boards for the same post. Each selected board creates its own published pin, so you can share the same content across multiple Pinterest destinations without recreating the post manually.

Key Benefits of Adding Pinterest Pins in Social Planner

• Multi-Board Publishing: Publish the same pin to multiple selected boards from one post composer workflow.
• Centralized Scheduling: Create, schedule, save, or publish Pinterest pins directly from Social Planner.
• Board Flexibility: Select existing Pinterest boards or create a new board while creating the pin.
• Post Preview: Review how the pin will appear before publishing or scheduling.
• Media Support: Publish image or video pins as long as the uploaded media meets Pinterest requirements.

Pinterest Media Requirements

Pinterest pins require either one image or one video.

• Image: Must be 10 MB or less. Supported formats: PNG and JPG.
• Video: Must be 1 GB or less. Supported formats: MOV, MP4, and WEBP. Minimum 4 seconds, maximum 5 minutes. Recommended aspect ratios: 9:16 (full-bleed), 1:2, 2:3, 3:4, 4:5, or 1:1. Video encoding: H.264 or H.265.

Step 1 — Connect a Pinterest Account

1. Navigate to Marketing > Social Planner, then click + Socials.
2. Click Connect Pinterest.
3. Log into your Pinterest account. Make sure you are an admin of the account you want to connect.

Step 2 — Create and Publish a Pin

1. From Social Planner, click + New Post.
2. In the Post to field, select your connected Pinterest account.
3. Add your post description and upload a supported image or video.
4. Add a Title and a destination Link for the pin.
5. Select one or more Pinterest boards. Up to 25 boards are supported. When you publish to multiple boards, each selected board generates its own published pin.
   • Private boards show a lock icon.
   • If you do not have any boards, use the Add board option in the board dropdown to create one.
6. Choose your publishing option: Save for later, Post now, or Schedule for a specific date and time.

Frequently Asked Questions

Q: What happens if publishing fails for one selected board?
A failure on one board does not block the other selected boards from publishing. Each board is handled independently.

Q: Why do I need to select a Pinterest board?
Pinterest requires pins to be saved to a board. The selected board determines where the pin appears on Pinterest.

Q: Can I create a new Pinterest board while creating a pin?
Yes. Use the New board or Add board option in the board dropdown to create a board during post creation.

Q: Why is my Pinterest board not appearing?
Confirm that the correct Pinterest business account is connected, that you have admin access, and that the board exists in the connected account. If the account was recently updated, try reconnecting or refreshing the social account.

Q: What happens if my media does not meet Pinterest requirements?
The pin may fail to publish or need to be adjusted before it can go live. Check the file type, file size, and video specs and make sure they match the requirements listed above.