When creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes, to ensure you are maximizing your use of Captivation Hub. Below are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
VIDEOS
| Format | Maximum File Size | Duration | Aspect Ratio | No. of Video | MultiMedia | |
| Facebook Pages and Group | MP4 MOV | 1 GB | 1 sec - 20 mins | Between 16:9 and 9:16 | 1 Video | Not Allowed |
| Instagram Business Profile |
MP4 MOV | 100 MB | 3 sec - 60 sec | Between 4:5 and 16:9 | 10 Video(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together |
| Linkedin Profile and Pages | MP4 MOV | 200 MB | 3 sec - 30 mins | Between 1:2.4 and 2.4:1 | 1 Video | Not Allowed |
| MP4 MOV | 512 MB |
0.5 sec - 140 sec | Between 1:3 and 3:1 | 1 Video | Not Allowed |
|
| Tiktok | MP4 | 50 MB | 3sec - 60 sec | 540 pixel resolution | 1 Video | Not Allowed |
| GMB | - | - | - | - | - | Not Allowed |
IMAGES
| Platform | Format | Maximum File Size | Aspect Ratio | No. of Images | MultiMedia |
| Facebook Pages and Group | PNG JPG GIF | 10MB | Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels |
Unlimited Image(s) - Recommend to post 10 Image(s) or less | Not Allowed |
| Instagram Business Profile |
PNG JPG | 8MB | Square, or between 1.91:1 and 4:5 Landscape: 1080 x 566 pixels Portrait: 1080 x 1350 pixels Square: 1080 x 1080 pixels |
10 Image(s) | Multimedia format is allowed for carousal- can add image(s) and video(s) together. |
| Linkedin Profile and Pages | PNG JPG GIF | 8MB | Maximum 6012 pixels x 6012 pixels |
9 Image(s) | Not Allowed |
| PNG JPG GIF | 5MB | Recommended - need to keep the Width*Height - 1280 x1080 |
4 Image(s) | Not Allowed | |
| Tiktok | - | - | - | - | |
| GMB | PNG JPG | 10MB | Must be greater than Width*Height - 250*250 | 1 Image | Not Allowed |
Pro Tips:
- Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
- Vertical/portrait: 800 pixel x 1,200 pixel
- Horizontal/landscape: 1,024 pixel X 512 pixel
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