This action will allow you to test different marketing communication and actions with your users. You can use this feature to divide your contacts into more than one path on a certain percentage and use different actions in each path. With this, you can determine which version works best for your audience.

Step 1: Create your workflow

• Go to Automations and then Workflows

• Click on Create New Workflow
• Add your desired trigger

Step 2: Add your action

• Click on the + icon to add the action
• Use the search bar and write Split (it will be under the Internal Tools category)

• Choose Random Split from the Distribution Type

• You will see 2 paths by default and both at 50%, you can add more paths and edit the %
• Edit the name of the paths as you need

Note: You can add up to 5 paths and delete them by clicking on the X next to one of them

Step 3: Stats

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• To know how the stats are going and which contacts are going into which path, click on the action "Split", and on the Statistics button.

• You will see the path distribution there and how many contacts have entered in which path.
• You can also see this information in the workflow workflow if the Stats View is turned on.

Note: Once a contact heads down one path, that is their only path. If they re-enter they will not proceed down another path, they will always head down the path they originally followed.